Visual Merchandising / Displays
Seminar Date: Thursday March 11, 2011
Venue: Royal by Rex Resorts, St. Lucia
Presenter: Donn Carr
Visual Merchandising/Displays is the key ingredient to a successful retail store. Attracting customers is hard enough in today’s tough retail marketplace.
Engaging shoppers & enticing them to stay & shop in your store is an even bigger challenge.
As promised the seminar delivered a fast paced look at all the visual components that create a successful business.
This was truly a seminar of sight and sound, as they explored lighting, creation of a store name, the store’s logo, the importance of branding, how to set up a floor to make it enticing and easy to shop for the customer and then gave vivid example of how NOT to do it with a slide show from all over the world.