Increasing Sales in Paradise
8:00 - 8:30 Coffee and Intro “Why Most Small Businesses Fail”
A brisk conversation designed to get your mind thinking and jumpstart the day. What are the 5 common denominators, where are the pitfalls, how can I avoid them? We will lead off the day with a self test to evaluate where your store is as we begin this journey.
8:30– 10:30 Retail Revisited /Revamped/ Renewed -
Everything has changed and continues to change. The way we did things yesterday won’t work tomorrow. You know how to do it but are you utilizing all the tools available? In this session you will get a fresh look at evaluating the business and its needs, retail management, relook and re-evaluation at your competition and place in the consumers mind, identifying customer needs and creating a retail strategy, right product mix as well as basic salesmanship on the floor.
10:30 – 10:45 Break
10:45 – 12:15 Visual Merchandising – First Impressions
Where are the most critical areas in your store? Are you utilizing them to your advantage or at all? Here we will focus on the challenges of retail in a volatile world and why visual merchandising is critical to your success. Key components to this section will address your store’s appeal, how to maximize the senses, the power of visual merchandising and creating silent salespeople as well as the critical role of proper lighting and signage.
12:15 – 1:30 Lunch
1:30 - 3:00 Image – Do You Get Your Customer and Does Your Customer Really Get You?
Who are you? What do you stand for? Who are your target customers and are you successfully getting them? Are you maximizing the layout and physical aspects of your store? Established image or not, the market is continually changing…..are you?
3:00 – 3:15 Break
3:15 – 5:00 Customer Service Basics
What is Customer Service? Where did it go? Why it’s important in today’s market? How customer service reduces significantly shoplifting losses while building loyalty.
5:00 – 5:30 Wrap up and Q & A
A powerful wrap up session to the day’s workshop and question & answer period